Digital transformation have changed the way people connect and engage with each other. It has transformed different sectors and communities worldwide and also altered how businesses operate.
Digital marketing is a part of the digital transformation process.
Through digital marketing, companies are able to harness the power of data, allowing them to create customized content that appeals to their target audience. This takes the guesswork out of marketing strategies and campaigns.
Also Read – How to Become a Digital Marketing Specialist?
Moreover, consumer behavior is changing. Today’s consumers are expecting companies to offer better customer service and experience. Digital marketing brings consumers and businesses closer together, offering opportunities for collaboration and value creation. With digital marketing, people aren’t just passive consumers—they become co-creators and play a key role in different aspects of business processes such as product development.
Digital marketing services can help you meet your business goals and prepare you for growth. They can also equip you with the resources needed to meet the changing expectations of today’s consumers. Below are seven of the best digital marketing services that you can work with for online growth:
Top Digital Marketing Services:
1. Disruptive Advertising
Disruptive Advertising operates on the premise that thousands of ad accounts waste 76% of ad spend. The agency works with clients in different sectors, from B2B and eCommerce to Finance and Healthcare. It offers three core services: paid advertising, marketing, and creative services and web optimization. Under each core service, you get different specialized services, such as paid search services (under paid advertising) that include Google Ads, YouTube Ads, and Retargeting.
When working with Disruptive Advertising, you’ll have access to a team that includes a marketing strategist and expert marketers in aspects like paid search, conversion rate optimization, creative design, and analytical tracking.
2. Thrive Internet Marketing Agency
Thrive recognizes that when it comes to digital marketing, there’s no one-size-fits-all approach, given that every client’s needs are unique. It creates customized internet marketing services and strategies that align with your goals.
Its long list of digital marketing services includes common digital marketing methods like SEO and social media marketing, as well as more specific services like technical SEO, link building, franchise SEO, online reputation management, and Amazon marketing services.
Over the years, it has gained numerous awards from The Manifest, Clutch, and Forbes, as well as certifications from top tech firms like Google and Microsoft.
3. Lyfe Marketing
Lyfe Marketing is a digital marketing agency that focuses on social media management. However, it’s not just confined to SMM. Lyfe also offers social media advertising, email and SMS, and PPC management services, along with video animation and short video management and advertising services.
It has worked with a multitude of brands for digital marketing methods like SMM, social media ads, Google Ads, and more, including Royce’ Chocolate, Egyptian Magic, and Meriwool.
With Lyfe, you get a dedicated account manager, as well as the option to receive weekly, biweekly, or monthly reports. The great thing about Lyfe Marketing is it offers different pricing plans for each service, so you can choose one that suits your needs and your budget.
4. WebFX
WebFX has been in the digital marketing industry since 1995, getting its start in designing and marketing websites. This award-winning agency has received a multitude of accolades, such as the 2013 PA Technology Company of the Year and the 2022 Silver Stevie Award for Marketing Agency of the Year, for its achievements in SEO, web design and more.
It uses its proprietary technology platform to drive real, data-driven results for its clients. To date, it has generated close to 8 million leads and has a pool of over 450 subject-matter experts who can help you create successful digital marketing campaigns.
Some of its clients include global brands, such as Verizon, Subway, and Wrangler. One of the things that sets WebFX apart from other digital marketing agencies is it’s transparent about its client retention rate, which stands at an impressive 91%.
When working with WebFX, you get access to a dedicated account manager, comprehensive monthly reports, on-staff experts in categories, such as marketing, design, and automation, and partner status with major digital platforms like Google and Facebook. Furthermore, WebFX offers a comprehensive list of digital marketing services, including SEO, PPC, web design and development, social media marketing and management, and content marketing, among others, all of which are designed to drive revenue for your business, increase audience engagement and customer loyalty, nurture leads, and more.
5. Single Grain
Single Grain is a full-service digital marketing agency that has worked with global enterprises like Airbnb, Salesforce, Semrush, Uber, and Amazon, as well as other companies in sectors like eCommerce and Web3. Single Grain sets you up with a specialist who can help you achieve your digital marketing goals.
Aside from working with common digital marketing methods like SEO, PPC, and Conversion Rate Optimization, Single Grain has ventured into Web3 territory and is now offering to help clients build digital marketing strategies for crypto and NFT marketing.
6. Ignite Visibility
Headquartered in La Jolla, California, Ignite Visibility is another award-winning agency that has been recognized as one of the top SEO companies in the US by Clutch and the leading paid media company in the country by The Manifest. Its range of services include SEO, PPC, Conversion Rate Optimization, Website Design and Development, and Amazon Marketing Services.
Ignite uses a proprietary digital marketing forecasting system called Certainty, which the agency uses to evaluate competitive data, forecast revenue, and offer best-in-class strategies and insights. Some of its clients include Tony Robbins, National Funding, and The Knot Worldwide.
7. NoGood
NoGood is a growth hacking agency that has worked with a wide range of clients, from startups to Fortune 500 companies. It offers a tailored approach to your digital marketing strategy and pairs you with a curated team of experts who can meet your needs for growth.
Its services include performance branding, SEM, PPC, Social Ads, SEO, Content Marketing, and CRO.
It boasts an 88% client retention rate and has managed to increase revenue for 65% of its clients within the first six months of working with them. It also has premium partnerships with some of the world’s top tech companies like Google, Microsoft, Hubspot, and BigCommerce, to help equip clients with the tools they need to scale their business.
Why is digital marketing important?
Digital marketing lets you reach people where they are most likely to spend their time and money on: the internet. For example, people tend to spend several hours on social media where they’re likely to come across ads and branded content. Their purchasing decisions, to an extent, are directly influenced by what they see on such channels.
Additionally, with digital marketing, you’re able to offer unique content that’s personalized for your target audience, taking into account their preferences and behavior. Another reason why digital marketing is a must for your business is it’s scalable and flexible. You can tweak your digital marketing strategy as your business grows.
What are some of the best digital marketing services?
Some of the top digital marketing services are:
WebFX
Single Grain
Ignite Visibility
SocialSEO
Thrive Internet Marketing Agency
Lyfe Marketing
Disruptive Advertising
Why do I need digital marketing services?
Regardless of industry and size, businesses need digital marketing services. This helps put you in front of an audience, drive traffic to your website and physical store, attract new customers, retain existing ones, and generate sales.
How can small businesses benefit from digital marketing?
Digital marketing allows SMBs to gain a competitive edge by giving them more online visibility. It can also help you reach targeted customers so you get better sales outcomes.
How do I create a digital marketing strategy?
Here are some helpful tips to help you build your own digital marketing strategy:
To create an effective digital marketing strategy, you need to have realistic, well-defined, and measurable business goals, such as raising brand awareness and boosting website traffic.
You’ll then have to determine who your target audience will be and understand their pain points.
Take stock of your existing digital channels and determine how these will fit into your digital marketing strategy.
Don’t forget to monitor your performance, as well as the results of your new strategy.
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